Measuring visibility in AI search involves tracking how often and prominently your content appears in AI-driven results, such as answer boxes or summaries. It focuses on impressions, clicks, and content inclusion within AI-generated responses to gauge true search presence.

Search Engine Journal is hosting a webinar, ‘How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search’ on Thursday, November 13, 2025, at 12 pm ET.

The SEJ team says, “In this webinar, AJ Ghergich, Global VP of AI & Consulting Services at Botify, and Frank Vitovitch, VP Solutions Consulting at Botif, will unpack how to compete in AI search, not by chasing fading metrics, but by shedding old habits and building new measurement frameworks that are actually insightful.

You’ll learn:

  • Why your formerly reliable SEO data doesn’t work for AI search (and what to track instead).
  • A new visibility framework that helps your team measure meaningful exposure.
  • What you should be measuring (and how to start).
    Ways to use intent mapping to uncover high-value visibility opportunities.

This session will help your team make confident, data-driven decisions even when the data itself is changing.”

How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search

Search Engine Journal