Is It Better To Refresh Content Or Create New Pages? [Answered]
Search Engine Journal contributor Adam Riemer has answered the question, ‘Is It Better To Refresh Content Or Create New Pages?’ in Ask An SEO series.
He says, “Once you have the new page created, look for where it can tie into the page you initially wanted to refresh and add an internal link to the new page. This gives the visitor on the page the opportunity to learn more or find the alternative, and then click back to finish reading or shopping. It also helps search engines and crawlers find their way to the new content.
New pages could be a good solution for:
- Articles and guides where you want to define a topic, strategy, or theory in more detail.
- Ecommerce experience to bring users to a sub-collection or sub-category, or a product alternative for things that are better for specific needs like size, fit, make, or model, etc.”
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