HubSpot Shares Six Steps to Create an Outstanding Marketing Plan
A strong marketing plan provides a clear roadmap to reach target audiences and achieve business goals effectively. It ensures strategic use of resources, consistent brand messaging, and measurable results across all marketing channels.
HubSpot contributor Rebecca Riserbato has published an article featuring six steps to create an outstanding marketing plan.
She says, “In a marketing plan, a business summary is exactly what it sounds like — a summary of the organization.
It gives all stakeholders a refresher on your company before delving into the more strategic components of your plan. It also gives them something easily accessible to refer to if they have questions during their review.
At a minimum, most business summaries include:
- Company name
- Location
- Mission statement
Our marketing plan outline also includes information on marketing leadership, which is especially helpful for companies with large marketing teams.”
Comments are closed.
