Content Marketing Institute is hosting a webinar, ‘From Metrics to Money: How to win your CFO’s confidence (and your next budget)’ on Thursday, November 6, 2025, at 1.00 pm EST.

The CMI team says, “You’ll learn how to:

  • Translate marketing outcomes into the financial metrics that matter most to your CFO.

  • Use data to tell a business impact story that earns executive buy-in.

  • Build stronger alignment between marketing and finance for smarter budgeting.

  • Confidently prove ROI and make the case for continued investment“.

From Metrics to Money: How to win your CFO’s confidence (and your next budget)

Content Marketing Institute

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