This is a reminder about the DMI webinar on October 28, 2025.

All marketing teams today have adopted AI in some form, but few are realizing its full potential. This is just one key finding from a 2025 Forrester survey of 153 marketing executives on how they are approaching AI, where it falls short, and what must change to unlock its value.

Digital Marketing Depot is hosting a webinar, ‘AI in Marketing: Closing the Gap Between Promise and Performance’ on Tuesday, October 28, 2025, at 1.00 am EDT.

The DMD team says, “This webinar will be a deeper discussion of the findings that show AI is too often layered onto existing processes, leaving a gap between promise and performance.

Featuring Aly Blawat (Senior Director of Customer Strategy, Blain Supply, Inc.), guest speaker Rusty Warner (VP, Principal Analyst, Forrester), and Rony Vexelman (VP of Marketing, Optimove), the session will explore:

  • Why AI adoption has not translated into transformation
  • The role of AI in marketing agility, and why it remains elusive for most teams
  • How “assembly-line marketing” creates structural bottlenecks
  • The rise of AI-powered workflows and multiskilled, Positionless teams

Attendees will gain research-backed insights into the current state of AI in marketing and practical strategies to close the gap and turn AI adoption into measurable business results”.

AI in Marketing: Closing the Gap Between Promise and Performance

Digital Marketing Depot