Ahrefs Reveals: Nearly All Clicks Go to the Top 10 Google Search Results — Here’s Why It Matters
Ahrefs contributor Ryan Law has published an article revealing that 96.98% of clicks happen in the top 10 search results.
He says, “How many clicks and impressions come from rankings beyond Google’s first page?
To find out, we analysed billions of clicks and impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen.
96.98% of desktop clicks happen in the top 10
In August 2025, 96.98% of desktop clicks in the US happened within the top 10 results. Mobile clicks were even higher, with 97.56% happening on the first page of Google”.
Comments are closed.
