GDPR requires marketers to collect, store, and use customer data transparently and with explicit consent, ensuring user privacy and control. Non-compliance can lead to heavy fines, making ethical data handling and consent-driven marketing essential practices.

Digital Marketing Institute has published ‘A Definitive Guide to GDPR for Marketers’.

Steven Roberts says, “To ensure you’re in the best position possible to tackle GDPR regulations, take a look at some of our tips.

Audit your data

This guide is for marketers who work in companies that process information about EU citizens. Many companies based outside of the EU may also inadvertently process data relating to EU citizens, so the first step for those companies is to audit their data and discover whether any of it relates to EU citizens.

Don’t make the mistake of assuming that if you’re GDPR-compliant, you’re probably compliant in all markets. Although GDPR is arguably the most robust data regulation in the world, you must also be aware of the nuances of local regulations in any markets that you trade in, such as the California Consumer Privacy Act (CCPA). For full information on who is affected and where, consult the official EU GDPR site.”

A Definitive Guide to GDPR for Marketers

Digital Marketing Institute