Copywriting in the AI Era blends human creativity with AI-powered insights to produce highly targeted and persuasive content. Marketers in 2025 use AI tools to analyze audience sentiment and optimize messaging for maximum emotional and conversion impact.

The latest ‘HubSpot Marketing’ video is titled ‘How to Master Copywriting in the AI Era (Human vs. AI Challenge)’.

This video covers the following:

  • The 4 psychology principles that make copy persuasive (specificity, emotion, memorability, positioning)
  • How to build your Brand Compass so AI sounds like YOU, not a robot
  • The exact prompt formula for headlines, emails, landing pages, and social posts
  • How to audit AI output so it actually converts
  • The difference between features and benefits (and why it matters).

HubSpot Marketing