Don’t Call It A Browser War: OpenAI Launches ChatGPT Atlas [Opinion]
Forrester Senior Analyst Stephanie Liu has published an article featuring her opinion on OpenAI’s new web browser ChatGPT Atlas.
She says, “OpenAI launched a browser, ChatGPT Atlas, yesterday, marking a new milestone in the arms race of AI browsers. The announcement comes after Perplexity facetiously offered to buy Google Chrome and launched its own browser, Comet, and a number of AI-integrated web browsers have hit the market.
Atlas provides a new medium for OpenAI to reach and engage users. By owning a browser, OpenAI can track user behavior off ChatGPT, and it takes some infrastructure into its own hands to run AI agents. For example, if the browser handles user authentication, OpenAI could make agentic commerce a near reality. At the launch event, Sam Altman demonstrated Atlas’ agent mode, which can browse websites and use word processors on users’ behalf.”
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