The future of AI in advertising lies in hyper-personalization, predictive targeting, and automated creative generation. AI will enable brands to deliver context-aware, emotionally intelligent ads that adapt dynamically to consumer behavior in real time.

Marketing Week has published a new report, ‘The Future of AI in Advertising, According to Consumers’.

The MW team says, “Consumers are telling us exactly what they want from AI in advertising. The question is: are brands listening? As AI shifts from hype to habit, expectations are evolving fast. Nearly 90% of consumers now use AI weekly, and they’re looking for ads that reflect the same relevance, transparency, and creativity they experience elsewhere.

Our new study highlights the opportunities—and risks—for advertisers in this new era. The findings show where AI enhances engagement, and where human input remains essential:

  • Relevance matters: 84% prefer ads that adapt and evolve rather than repeat.
  • Trust is shared: 48% trust ads most when created with both people and AI.
  • Walking the personalization line: 73% are open to personalization, but 68% draw firm lines around “too personal”

Download the report to see how to meet rising consumer expectations.”

The Future of AI in Advertising, According to Consumers

Marketing Week