News SEO focuses on optimizing timely content for better visibility in Google News and Top Stories results. It helps publishers reach wider audiences quickly by emphasizing speed, relevance, and authority in news reporting.

Semrush has published ‘News SEO Guide: How to Optimize News Articles for Search’.

Alex Lindley says, “News SEO depends heavily on freshness and the authority of your publication.

Here’s how news and general SEO differ:

  • Speed and freshness: While traditional SEO often centers around evergreen content that ranks for months or years, news SEO focuses on content published within hours or days
  • Emphasis on transparency: News SEO requires your site to publish clear bylines and publication dates for each article, along with contact information, author information, and information on your network. This information, while not required for traditional SEO, helps readers and Google trust the content you publish.
  • Authority importance: In news SEO, Google prioritizes publishers with established credibility and a track record of reporting on specific topics or regions, like a local outlet consistently covering city politics. In contrast, general SEO places more emphasis on the authority of individual pages, which is built through backlinks, depth of content, and overall expertise within a niche.”

News SEO Guide: How to Optimize News Articles for Search

Semrush