Effective marketing campaigns are essential for building brand awareness, attracting new customers, and driving business growth. They communicate the right message to the right audience, creating lasting connections and measurable impact in a competitive market.

Search Engine Journal is hosting a webinar, ‘Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations’ on Wednesday, November 12, 2025, at 12 pm ET.

The SEJ team says, “Successful SEO campaigns must now capture both backlinks and brand mentions. These are the ones dominating SERPs and building lasting brand authority.

In this webinar, you’ll learn:

  • The Resolve Campaign Framework: A step-by-step approach to ideating, creating, and pitching SEO-focused Digital PR campaigns.
  • The Dual Outcome Strategy: How to craft campaigns designed to earn both brand mentions and backlinks from top-tier media.
  • Real Campaign Case Studies: Examples of successful campaigns that generated a compounding effect of links, mentions, and brand recognition.
  • Techniques for Measuring Success: How to evaluate the SEO and branding impact of your campaigns.”

Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations

Search Engine Journal

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