Content Marketing Institute has published a new video, ‘Transform ‘Managing Up’ From Damage Control to Mutual Success’.

The CMI team says, “‘Managing up’ has long been a matter of making your boss look good and rising along with them. However, as more marketers get fast-tracked to CMO roles without deep management experience, that tradition is falling apart. Subordinates are now left in the awkward position of mentoring their managers while still learning to navigate AI workflows and risk-averse cultures. To break this frustrating pattern, Robert Rose suggests transforming managing up from damage control into a partnership where both parties can thrive. Read this week’s Rose-Colored Glasses for his advice on how to do it.”

Content Marketing Institute

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