Predictive targeting uses AI and data analytics to anticipate customer behavior and deliver personalized marketing messages before users even express intent. By analyzing past interactions and trends, it helps brands reach the right audience at the right time, improving engagement and conversion rates.

Adweek is hosting a webinar, ‘Predictive Targeting That Drives Real Growth and Retention’ on Tuesday, November 11, 2025, at 1.00 pm ET.

The Adweek team says, “In this session, you’ll learn how leading teams use predictive data to spot high-value customers, prevent churn, and boost retention—without overcomplicating the process. Built for senior marketers and data leaders, this conversation focuses on what really matters: faster results, smarter targeting, and measurable growth.

You’ll learn:

– How to spot early signs of churn and growth potential

– Real examples of teams speeding up results and increasing ROI

– When to use prebuilt predictive models vs. customize your own”.

Predictive Targeting That Drives Real Growth and Retention

Adweek

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