From Guesswork to Greatness: How Marketers are Redefining Effective Creative at Scale in Digital Advertising [Report]
Digital advertising in marketing leverages online platforms like social media, search engines, and websites to promote products and services to targeted audiences. It enables real-time performance tracking, personalized messaging, and data-driven campaign optimization for maximum ROI.
EMARKETER has published a new report, ‘From Guesswork to Greatness: How Marketers are Redefining Effective Creative at Scale in Digital Advertising’.
The EMARKETER team says, “Marketers are expected to do more with less. While over 80% say creative drives performance, fewer than 60% agree on what makes it effective, according to a new survey from EMARKETER and TripleLift.
As ad formats grow and budgets shrink, creative remains one of the few areas marketers can control. Download this report to discover how 164 brand and agency professionals are tackling creative strategy, where they’re seeing the biggest performance gaps, and how AI is changing their workflows.”
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