SEJ Lists 17 Data Reports for SEOs
Search Engine Journal contributor Matt G. Southern has published an article featuring 17 data reports that SEOs should track in 2026.
It emphasises that robust decision-making in SEO demands evidence-based insights rather than instinct. The reports span global market and advertising revenue trends, corporate earnings from major platforms, internet usage habits, privacy and policy developments, and media consumption shifts. By integrating this spectrum of data — from macrofinancial indicators to micro-audience behaviours — SEO teams can ground strategy in verified trends, anticipate shifting dynamics, and communicate business-impact credibly to leadership.
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