An Insider’s Look at Product Marketing [Podcast]
Product marketing in 2025 focuses on hyper-personalization, AI-driven insights, and customer experience optimization. It integrates data analytics with storytelling to build stronger brand connections and drive sustainable market growth.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘An Insider’s Look at Product Marketing’.
The DMD team says, “How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurier reveals how brands can turn customer wants into needs by focusing on empathy, validation, and true problem-solving.
Laurier shares lessons from working with sustainable B2B products like recycled wind-turbine materials and explains why many innovators still skip the crucial step of validating whether anyone needs what they’re building. He also discusses the psychology behind purchase decisions, our “dog brain” versus “tank brain”, and why clarity and simplicity in messaging always win. ”
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