AI Answers Stealing Wikipedia Traffic [Report]
Search Engine Journal contributor Matt G. Southern has published an article reporting a decline in Wikipedia traffic due to AI answers.
He says, “The Wikimedia Foundation (WMF) reported a decline in human pageviews on Wikipedia compared with the same months last year.
Marshall Miller, Senior Director of Product, Core Experiences at Wikimedia Foundation, wrote that the organization believes the decline reflects changes in how people access information, particularly through AI search and social platforms.
What Changed In The Data
Wikimedia observed unusually high traffic around May. The traffic appeared human but investigation revealed bots designed to evade detection.
WMF updated its bot detection systems and applied the new logic to reclassify traffic from March through August.”
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