Affinity in marketing refers to building emotional connections between a brand and its audience based on shared values or interests. It helps foster brand loyalty, deeper engagement, and long-term customer relationships.

Content Marketing Institute has published a new video, ‘The Dance of Affinity’.

The CMI team says, “Brands have long measured success through “share of voice” — how loudly they can command attention on marketing’s crowded dance floors. But AI-generated content has exposed a problem with this metric: By tracking volume rather than genuine connections, marketers trade being seen for being felt. Robert Rose argues that AI didn’t create the disconnect, but it does make it impossible to ignore. He offers a surprising solution: deliberately include imperfections that add texture and nuance. Read this week’s Rose-Colored Glasses to learn how it helps build real affinity.”

Content Marketing Institute

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