ChatGPT Shopping allows users to discover and compare products through conversational AI assistance, offering personalized recommendations based on their preferences. It simplifies the online buying process by combining product search, reviews, and purchase guidance in one interactive chat experience.

Search Engine Land contributor John Morabito has published an article featuring useful strategies to optimize for the ChatGPT shopping.

He says, “While Google relies on crawling, links, and page-level signals to determine rank, ChatGPT takes a different approach – the feed isn’t just another signal.

It’s a primary authority on your brand and products.

Price, stock, and product attributes – all supplied by you – directly shape visibility.

Your data is now both the input and the signal of differentiation.

Here’s why this matters for GEO:

  • The feed is primary, not secondary: The ChatGPT product feed drives indexing, matching, and ranking.
  • Authority shifts: Merchant data isn’t one of many signals; it’s the trusted source.
  • Ranking is conversational: There’s no Page 1. Being cited or recommended depends on how well your feed matches the query context and how other trust signals reinforce it.”

Optimizing for ChatGPT Shopping: How product feeds power GEO

Search Engine Land

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