Answer Engine Optimization (AEO) focuses on optimizing content so it can be directly used by AI-powered search tools and voice assistants to provide instant answers. It emphasizes clear, concise, and structured information that helps brands appear in featured snippets and conversational search results.

Digital Marketing Depot is hosting a webinar, ‘AEO in Action: A Framework for AI-powered Search, Discovery, and Conversion’ on Thursday, October 30, 2025, at 1.00 am EDT.

The DMD team says, “LLMs, agents, and AI-powered search are rewriting the rules for how people find, evaluate, and engage with brands. To stay ahead, marketing teams need a new playbook: Answer Engine Optimization (AEO).

In this conversation, Webflow’s marketing leaders introduce the “AEO Maturity Model,” a four-step framework to help you evolve your strategy from SEO to AEO.

You’ll learn:

  • What AEO is and how it changes the rules of search
  • How to identify and close gaps in your current strategy
  • Live walkthroughs of AEO readiness using real websites
  • Practical examples of the framework across content, structure, and measurement”.

AEO in Action: A Framework for AI-powered Search, Discovery, and Conversion

Digital Marketing Depot