An Instagram Business Account helps brands showcase products, connect with audiences, and access valuable insights through analytics and promotions. It enables businesses to build credibility, run ads, and engage followers with professional tools and features.

The latest ‘HubSpot Marketing’ video is titled ‘How to Set Up Your Instagram Business Account’.

This video covers the following:

  • How to fix the common Instagram red flags that make customers leave
  • Professional account setup with all the right business tools
  • Creating a bio that converts (plus the simple 3-part formula)
  • Branding essentials: colors, fonts, and visual consistency
  • Content strategy that works (3 post themes that never fail)
  • Setting up Instagram Shopping to sell directly on the platform
  • Building authentic community and brand trust
  • Which metrics actually matter for business growth ✓ How to audit and optimize your profile weekly.

HubSpot Marketing