LLMO (Large Language Model Optimization) focuses on tailoring content for AI-driven search engines like ChatGPT and Perplexity rather than traditional ones like Google. It emphasizes conversational relevance, structured data, and natural query alignment to improve visibility in AI-generated responses.

Search Engine Land contributor Jolissa Skow has published an article explaining LLMO.

She says, “AI search usage is exploding—and website traffic from LLMs is on the rise because of it.

Plus, AI search visitors convert 4.4x better than traditional organic search visitors, Semrush research shows. And LLM traffic channels are projected to drive as much business value as traditional search by 2027.

So, getting mentioned by LLMs is something your business should start working on now.

In this article, you’ll learn how to make that happen. We’ll take a deep dive into the five pillars of LLMO and explore tactics you can start using today to get more mentions in LLM answers.

What is large language model optimization?

LLMO is the practice of optimizing your content, website, and brand presence to appear in AI-generated responses from tools like ChatGPT Search, Google’s AI Overviews, and Perplexity. ”

What is LLMO? Optimize content for AI & large language models

Search Engine Land

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