Content Marketing Institute contributor Robert Rose has published an article featuring 9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report

He says, “AI has hijacked the marketing conversation. It’s the headline, the panel topic, the silver bullet everyone swears they’re loading. If you believed the hype, you’d think everything else in marketing had been pushed to the margins.

But plenty is happening in B2B content and marketing that isn’t AI — and those shifts matter just as much as AI — as CMI’s B2B Content and Marketing Trends: Insights for 2026 report shows.

The headlining takeaway from the survey of 1,015 B2B marketers, conducted with MarketingProfs and sponsored by Storyblok, reads:

Teams winning in 2026 aren’t playing with prompts, churning out more content, or managing to the algorithms. They’re building stronger muscles in marketing fundamentals, then letting AI breathe more creative life into those efforts.”

9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report

Content Marketing Institute

Sharing is caring