SEO and AI Visibility work together to enhance how content is discovered and ranked online. AI-driven algorithms analyze user intent and optimize search visibility by delivering more personalized, context-aware results.

Ahrefs contributor Despina Gavoyannis has published an 82-point checklist for SEO & AI visibility.

She says, “You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do.

This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss.

It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across every platform people use for answers.

Branding 
  1. Set up your brand’s online foundation: Create a logo, brand colors, and messaging doc, and ensure that they are used consistently everywhere you have an online presence. Ensure your brand story and product categories are clearly connected.”

The Ultimate 82-Point Checklist for SEO & AI Visibility

Ahrefs

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