AI Search is transforming how users discover information by understanding intent, context, and natural language more accurately than traditional keyword searches. In response, SEO strategies must now focus on high-quality, conversational, and semantically rich content to align with AI-driven search algorithms.

The latest ‘Exposure Ninja’ video is titled ‘Why “AI Search is Just SEO” is a Dangerous Lie’.

This video covers the following:

  • The three pieces of indisputable proof that AI Search Optimisation operates by completely different rules than traditional SEO (including why 40% of sites in AI Overviews don’t even rank on Google’s first page)
  • Why top-ranking websites frequently get ignored by AI tools, whilst lesser-ranked sites leapfrog into AI recommendations — creating unexpected opportunities for smart marketers
  • The hidden mechanics behind how AI tools decide what to recommend, including when they skip web searches entirely and why they prefer third-party sources over brand websites
  • Exactly why traditional SEO strategies fail when AI tools draw recommendations from Reddit, TripAdvisor, Forbes, and authority publications instead of your carefully optimised website
  • The specific types of digital PR and earned media strategies that influence AI recommendations across ChatGPT, Perplexity, and Claude.

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