SEJ Reveals AI Survival Strategies for Publishers
Search Engine Journal contributor Barry Adams has published an article featuring AI survival strategies for publishers.
He says, “The rise of AI technologies has brought a level of panic to the publishing industry not seen since the birth of the world wide web. We all know AI is changing how people engage with websites, but we’re not sure yet what these changes will lead to.
The fact that AI is just past its peak in the hype cycle isn’t helping us form any clarity. The bubble is about to burst, but things will not go back to “normal” – whatever that normal may have been pre-AI.
There will be a new post-bubble status quo that will eventually materialize. I strongly believe publishing as a whole will end up in a healthier state, but also that some individual publishers will suffer – and may even cease to exist.
In this article, I’ll outline what I believe are several key survival strategies that online publishers can adopt to help them weather the storm and emerge stronger and more resilient.”
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