Site migration is the process of moving a website to a new domain, platform, or structure while preserving its SEO value and user experience. It requires careful planning to avoid traffic loss and ensure smooth performance after the transition.

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Miracle Rebecca Yu.

The MOZ team says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.”

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