An AI-Generated Travel Guide Disaster Brings Lesson in Ethical Content Creation [Video]
The CMI team says, “Microsoft pulled the AI slot machine for an Ottawa travel guide. It spun out many articles, but none worse than the one recommending a food bank as a stop for vacationers. “This is a perfect example of how AI can generate text but be completely unaware of context. It’ll summarize and suggest things, but fundamentally, it doesn’t understand that a food bank isn’t an appropriate destination for a vacation,” says Tom Neff, principal product manager at Brightspot. Tom joined his colleague Tiffany Holbrook, director of product marketing, for a recent Content Marketing Institute webinar, What Does Ethical Content Creation Look Like in an AI World.”
Comments are closed.
