A customer persona is a detailed profile of your ideal customer based on data, behavior, and goals. It helps businesses tailor marketing messages, products, and strategies to better connect with target audiences and drive meaningful engagement.

The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Customer Persona for your Business’.

This video covers the following:

  • Why asking too many questions causes customer fatigue and lost sales
  • How to build questions into your sales funnel that provide mutual value
  • The difference between surface-level personas and rich customer representations
  • Why mixing facts with storytelling creates better personas
  • How to use AI tools like Gemini and ChatGPT to explore customer motivations
  • Nike’s gold-standard approach: The Athletic Enthusiast, Style-Conscious Urbanite, and Aspiring Athlete
  • How to get organizational buy-in and actually use your personas (don’t bury them in a drawer!).

HubSpot Marketing

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