As AI transforms how people discover and consume information, having a clear AI Search Strategy is essential for visibility and relevance. It helps brands optimize content for AI-driven platforms, ensuring their expertise is accurately represented in generative search results.

Search Engine Land has published a new guide, ‘AI Search Strategy: The Seen & Trusted Brand Framework’.

Leigh McKenzie says, “We’re proposing the Seen & Trusted (S&T) Framework — a systematic approach to help your brand earn mentions in AI answers and citations as a trusted source.

Do both, and you multiply visibility, trust, and conversions across platforms like ChatGPT, Google AI Mode, and Perplexity.

SEO remains the foundation.

But AI doesn’t just look at your site. It pulls signals from review platforms, Reddit threads, news coverage, support docs, and community discussions.

When those signals are fragmented, your competitors will own the conversation.”

AI Search Strategy: The Seen & Trusted Brand Framework

Search Engine Land

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