Ahrefs On Auditing Brand Mentions for Modern SEO
Brand mentions have become a powerful trust signal in modern SEO, influencing search visibility even without direct backlinks. They help search engines understand brand authority, relevance, and reputation across digital platforms.
Ahrefs contributor Despina Gavoyannis has published an article on auditing brand mentions for modern SEO.
She says, “Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are.
Auditing your brand’s mentions is how you uncover:
- How the public sees your brand
- What misinformation might be feeding AI systems
- Which topics and entities are most strongly connected to you
Think of it as backlink auditing for the AI era. Instead of just analyzing links, you’re digging into the narratives and contexts that shape how both search engines and AI models present your brand.”
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