How To Make Your Brand Unforgettable When It Matters Most [Video]
The CMI team says, “Every brand’s biggest competitor is the same. No matter your industry, products, or services, your leading adversary is forgetfulness. “Most B2B marketers get beat by not being remembered because when the need hits,” says Anca Rhone, group strategy director at The Mx Group, in the Content Marketing Institute webinar, Be the Brand Buyers Remember: Using Category Entry Points to Drive Demand in B2B.”
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