Do Clicks Really Matter? [Podcast]
Clicks serve as a key metric to gauge audience engagement, revealing how well marketing content attracts attention. However, true marketing performance lies in turning those clicks into meaningful actions like conversions, leads, and sales.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Do Clicks Really Matter?’.
The DMD team says, “In this short excerpt from her recent conversation on the DMI podcast, Heather O’Shea shares her attitude towards clicks, and why she feels we attribute too much importance to marketing’s most misleading metric. Watch the full podcast where Heather chats with host Will Francis about what she’s learned from decades in market research.”
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