Paid media strategies in 2026 will focus on AI-driven targeting and personalized ad experiences to maximize ROI. Brands will leverage data insights across platforms to reach the right audience efficiently and drive measurable growth.

The latest ‘Exposure Ninja’ video is titled ‘The Best Paid Media Strategies for 2026’.

This video covers the following:

  • The fundamental shifts reshaping PPC in 2026 (including why informational targeting is dying and how AI Overviews are forcing bottom-of-funnel focus)
  • Advanced competitor research techniques using Semrush’s Advertising Toolkit — including how to identify winning patterns versus “dumb money” spending
  • The three non-negotiable foundations that separate high-ROI campaigns from budget black holes (most marketing teams fail here before reaching optimisation)
  • Precise geographic targeting strategies that generate £60,000 leads for £10 spend by focusing on single-digit daily search volumes
  • Why creative quality now determines everything in paid social — and the common investment mistakes that damage campaign performance
  • Emerging AI platform advertising opportunities and how to position your brand before competitors catch on.

Exposure Ninja Blog

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