B2B marketing in 2026 will focus on hyper-personalization powered by AI, delivering tailored experiences at every stage of the buyer journey. Data-driven insights and human-AI collaboration will redefine trust, efficiency, and long-term partnerships.

Content Marketing Institute is hosting a webinar, ‘More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026’ on Thursday, October 2, 2025, at 2.00 pm EDT.

The CMI team says, “In this webinar, CMI will take you behind the headlines of our latest B2B Content and Marketing Trends Report to unpack the real insights: why strategy beats scale, why people matter more than platforms, and why “lipstick on a PDF” won’t cut it anymore.

 Join us to explore the seven key takeaways shaping B2B marketing in 2026 — from AI to experiential marketing — and walk away with a sharper view of where to focus, what to fund, and how to outlast the hype.

If you’re tired of AI déjà vu panels and want the straight story on what actually moves the needle, this is the session you don’t want to miss.“.

More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing In 2026

Content Marketing Institute

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