In the age of AI, website content must balance human creativity with machine-driven optimization to stay relevant and engaging. Smart integration of AI tools enables personalization, faster content production, and improved user experiences without losing authenticity.

Content Marketing Institute has published a new video, ‘Why You Should Prioritize Your Website Content in Age of AI’.

The CMI team says, “Some marketers think zero-click search and AI-delivered answers mean people don’t need their brands’ website content anymore. Maybe you’ve had a similar thought. Georgie Jones, head of content at Storyblok, has a different thought. “Your website is now more important than ever. Your website is now the source of truth for your brand.” That’s why Georgie and Arthur Mystoyan, SEO manager at Storyblok, came together to present a recent Content Marketing Institute webinar: Your Website Matters More than Ever: How to Thrive in an Age of AI Search (and What it Means for SEO).”

Content Marketing Institute

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