Smarter marketing comes from turning data into actionable insights that guide every decision. With better insights, businesses can target the right audience, optimize campaigns, and achieve higher ROI with precision.

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Smarter Marketing with Better Insights’.

This video covers the following:

  • How leading brands use insights to tackle tough business challenges
  • The difference between qualitative and quantitative research, and when to use each
  • Why AI is transforming qualitative analysis and speeding up research
  • The role of neuroscience in uncovering subconscious consumer behaviors
  • How platforms like Snapchat use research to guide marketers on effective activation
  • The shift from client-side to agency-side research, and what that means for insights work.

Digital Marketing Institute

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