The latest ‘Exposure Ninja’ video is titled ‘How To Create and Optimise Your Content for AI Search’.

This video covers the following:

  • The exact two-step audit process to discover where you’re winning (and losing) in AI search results across ChatGPT, Google’s AI Overviews, Perplexity, and other AI platforms.
  • Why different AI platforms prefer completely different content types — and how Google AI overviews favour “owned media” while ChatGPT prioritises “earned media” from third-party sites
  • The E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust) that determines which content gets cited, and why adding personal experience beats generic AI-generated content every time
  • How AI tools use “query fan-out” to break single questions into dozens of parallel searches — and why covering topics from multiple angles dramatically increases your citation chances
  • The content structure secrets that get your recommendations featured at the top of AI responses, including why successful articles now put answers first instead of burying them in lengthy introductions.

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