This is a reminder for the Adweek webinar on October 1, 2025.

Brand marketing drives growth—but its impact is complex and often delayed. While early signals like lifts in consideration can be tracked quickly, the ultimate success metric—sales—can take much longer to materialize.

Adweek is hosting a webinar, ‘A Proven Playbook for High-Impact Brand Marketing’ on Wednesday, October 1, 2025, at 1.00 pm ET.

The Adweek team says, “In this session, HMM Chief Strategy Officer Avinash Kaushik will share a proven blueprint to drive better performance before a single dollar is spent. Learn how to pre-test creative for maximum impact, plan for both “spike” and “sustain” phases, and find the optimal media weights that turn brand investment into measurable business growth.

You’ll learn:

– How to validate your creative before launch

– How to plan for both short- and long-term brand impact

– How to determine optimal media weights to maximize ROI”.

A Proven Playbook for High-Impact Brand Marketing

Adweek

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