Most AI rollouts don’t fail because of the tech — they fail because of change management.

Content Marketing Institute is hosting a webinar, ‘Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption’ on Thursday, October 2, 2025, at 2.00 pm EDT.

The CMI team says, “After speaking with 100+ marketing and IT leaders, the pattern is clear: 90% of teams are stuck in pilot purgatory, treating AI like software instead of a behavior shift.

Join Typeface’s Ross Guthrie as he shares why most initiatives stall, what the top 1% do differently, and a practical framework for moving from tools to true transformation — redesigning workflows, aligning leadership, and building support systems that make adoption stick.

Ross will then be joined by Bryan Kitch for a candid discussion on the human side of AI: building trust, training teams while they work, and proving ROI when the biggest benefits come from changing how people work.

You’ll leave with a roadmap for scaling AI adoption — without the hype.

Key Takeaways:

• Why 90% of AI pilots fail — and how to break free

• A framework for shifting from tools to workflow transformation

• How to build training, support, and leadership alignment“.

Escaping Pilot Purgatory: Change Management Strategies to Scale AI Adoption

Content Marketing Institute

Sharing is caring