User experience (UX) and SEO work hand in hand, as search engines reward websites that are easy to navigate and engaging. A seamless UX boosts visitor satisfaction, leading to better rankings and higher conversions.

Ahrefs has released ‘UX and SEO: A Guide for Winning the Searcher, Not Just the SERP’.

Despina Gavoyannis says, “UX and SEO are interconnected in more ways than many people realize.

User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search results.

Here’s everything you need to know about merging UX and SEO to win over searchers and the algorithms and models that use their interactions as a data source.

Why user experience matters for SEO

User interactions aren’t direct ranking factors. For instance, more clicks don’t automatically mean higher rankings.

But user experience still plays a critical role in search.”

UX and SEO: A Guide for Winning the Searcher, Not Just the SERP

Ahrefs

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