Marketing on LinkedIn allows businesses to connect with professionals, decision-makers, and industry leaders in a trusted environment. It boosts brand credibility through targeted campaigns, thought leadership, and meaningful engagement.

MarTech contributor Constantine von Hoffman has published an in-depth guide on Marketing on LinkedIn.

She says, “On LinkedIn, people can connect with colleagues, industry peers and potential employers. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product.

Demographics and usage

According to LinkedIn:

  • It has more than 830 million users worldwide.
  • More than 70% are from outside the United States.
  • The United States has the most LinkedIn users at over 180 million.
  • India, China and Brazil follow the US in terms of users.
  • There are approximately 310 million monthly active users (MAU).
  • 40% of monthly active users visit daily.
  • 48.5% of US users are monthly active users.”

Marketing on LinkedIn: What you need to know

MarTech

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