Marketers have long been told to pick a side: brand building or performance. But today’s most effective TV campaigns prove you don’t have to choose. By balancing equity and activation, TV can deliver both long-term growth and immediate results.

Adweek is hosting a webinar, ‘The Marketer’s Guide to TV’s Brand and Performance Power’ on Wednesday, October 15, 2025, at 1.00 pm ET.

The Adweek team says, “Join Marketing Architects CEO Angela Voss and CMO Elena Jasper for a practical look at how leading brands are unlocking TV’s full-funnel potential. Walk away with research-backed insights and real-world examples of how “AND” beats “OR” every time.

You’ll learn:

– How leading brands are driving both growth and brand impact with TV

– Why the 60/40 brand-performance split works

– How TV delivers both emotion and activation in one channel

– The campaign principles that make brand storytelling and direct response work together

– Measurement strategies to capture TV’s full-funnel impact”.

The Marketer’s Guide to TV’s Brand and Performance Power

Adweek

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