The 2025 Black Friday and Cyber Monday sales will spotlight personalized deals, AI-driven recommendations, and seamless omnichannel shopping. Brands that prioritize early engagement and exclusive offers can capture maximum consumer attention.

Digital Marketing Depot has published a new report, ‘2025 Black Friday Cyber Monday Forecast’.

The DMD team says, “Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams that adapt their strategies to reflect how shopping behavior is changing will be able to capture a larger share of wallet than those operating as if it’s all business as usual.

This report from Klaviyo, powered by two global surveys of over 7,000 consumers—a BFCM survey and an omnichannel shopping survey—analyzes the trends that will define BFCM 2025 and the strategies retailers can use to stand out.

The report explores how personalization, loyalty initiatives, top-notch customer service, and omnichannel customer experiences can drive success and help brands do more with less in a challenging economic climate.”

2025 Black Friday Cyber Monday Forecast

Digital Marketing Depot

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