Semrush has published an article featuring useful tips to optimize images for SEO.

The Semrush team says, “You optimize images for SEO by using descriptive filenames, writing accurate alt text, compressing files for fast loading, and ensuring mobile responsiveness.

Start with keyword-rich filenames and alt text, then focus on technical optimization to improve page speed and user experience.

Key image SEO steps:

  • Use descriptive, keyword-rich filenames. Replace generic names like “IMG_1234.jpg” with specific descriptions like “red-running-shoes-nike.jpg”
  • Write accurate alt text for every image. Describe what the image shows and its purpose, including relevant keywords naturally”.

How to optimize images for SEO?

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