Seven Customer Retention Strategies from MarTech
MarTech contributor Jolissa Skow has published an article featuring seven customer retention strategies to keep buyers loyal.
She says, “What’s the real cost of losing a customer?
Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, potential referrals, and the compounding value they could have brought to your business over time.
To avoid much of that loss, focus on customer retention.
When you prioritize relationships with existing customers and meeting customer needs, you reap the benefits: higher lifetime values, more predictable revenue, and better growth through word of mouth.”
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