Why Cracker Barrel’s ‘Failed’ Rebrand Wasn’t a Big Mistake [Video]
The CMI team says, “Cracker Barrel’s recent logo design has sparked a firestorm of comments across social media. But was the decision to replace its iconic rocking chair with a minimalist monogram a brand-destroying mistake or a minor setback on the road to greater relevance? Fear of backlash has compelled marketers to play it safe to avoid costly errors. Yet, Robert Rose argues the more damaging mistake in the AI era is failing to take creative risks — even if the results don’t all land as intended. Read this week’s Rose-Colored Glasses to learn why.”
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