Six ways to optimize your anchor text
Optimizing anchor text improves SEO by making links more descriptive, relevant, and keyword-aligned without overstuffing. It enhances user experience by clearly signaling what to expect when clicking a link.
Search Engine Land contributor Laiba Siddiqui has published an article featuring six ways to optimize your anchor text.
She says, “Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about.
But not all anchor text is the same.
If you use the exact keyword phrase repeatedly, it can look manipulative to search engines. But if you use something too vague, like “click here,” you’re missing a chance to show relevance.
Good anchor text strikes a balance—it’s natural, clear, and varied.
In this guide, we’ll look at how to get that balance right for anchor text, whether you’re linking between your own pages or getting backlinks from other sites.”
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