Are AI Search Summaries Making Evergreen Articles Obsolete? [Answered]
Evergreen articles provide timeless value by covering topics that remain relevant for years, ensuring steady traffic and engagement. They act as long-term assets for content strategy, driving consistent visibility and authority.
Search Engine Journal contributor Roger Montti has published an article answering the question, ‘Are AI Search Summaries Making Evergreen Articles Obsolete?’.
He says, “Evergreen content can be a basic topic that generally doesn’t change much from year to year. For example, the answer to how to change a tire will generally always be the same.
The promise of evergreen content was that it represents a steady source of traffic. Once a web page is ranking for evergreen topics, publishers basically just have to make sure that it’s updated if the topic has changed in some way.
Does AI Break The Evergreen Content Promise?
Tim Soulo is suggesting that evergreen content, which can be easy to answer with a summary, is less likely to send a click because AI summarizes the answer and satisfies the user, who may not need to visit a website.”
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